Dec 08 release | Fur-Ever-Friends.com

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FUR-EVER-FRIENDS™ PET URN PROVIDES A BEAUTIFUL KEEPSAKE
TO MEMORIALIZE YOUR CUSTOMER’S BELOVED PETS -- December, 2008

Animal Keepsake Memorials Makes It Easy To Support Your Customers When They Need You
The Most

The pet industry is great at staying connected with dog owners by providing a wide range of products to
enhance the entire life of their “best friend” — from puppy-hood through maturity. But, what about their
needs once their canine companion has passed on?

According to Dan Gersten, President of Animal Keepsake Memorials, “No one likes to think about the loss of
a beloved dog even though it’s an inevitable reality of ownership. And when that happens, many owners
feel abandoned and have to seek memorial products from sources other than those they patronized when
the dog was alive. And, far too often, they’re left to “google” pet urns or memorials, only to be confused by
many websites offering many products.”

When Gersten’s first dog passed away, he wanted some type of memorial to indicate how significant that
dog was in his life, and when he realized that he would have other pets who would be significant in their
own way, he patented The Fur-Ever-Friends™ Pet Urn, the first and only keepsake memorial product for
multiple pets.

“While it’s an urn, I designed the product so that a pet owner can memorialize a pet that wasn’t cremated
or for whom there aren’t ashes available as the three inner compartments are each large enough to hold
pictures, tags or other small mementos in addition to a symbolic amount of ashes, if available,” says
Gersten.

The triangular Fur-Ever-Friends Keepsake Memorial Pet Urn which enables up to three pets to be
memorialized is made of high-quality durable plastic available in five finishes and comes with three blank
brass plates ready for engraving as well as three snap ‘n seal bags to hold a keepsake amount of ashes.
And, because of its appearance, size and keepsake nature, the urn can be displayed anywhere in one’s
home or place of work.

Last year alone, millions of pets passed away in the U.S., which points to the size of this opportunity for the
pet industry. Gersten adds, “To me, if the pet industry truly wants to be part of a pet owner’s life during the
life of their pet, then they also have to be there when the pet passes on. It makes good business sense and,
more importantly, it makes healthy emotional sense. And with the Fur-Ever-Friends Keepsake Memorial Pet
Urn, everybody wins.”

The Fur-Ever-Friends Keepsake Memorial Pet Urn is offered in high impact packaging that will speak to the
pet owner and will provide attractive margins to dealers.

To learn more about the Fur-Ever-Friends Keepsake Memorial Pet Urn and how it can help the pet industry
help pet owners memorialize the beloved animal companions who have passed on, please contact Animal
Keepsake Memorials at 1-818-735-0280, visit www.fur-ever-friends.com or via email at info@fur-ever-friends.
com.