GerstenBlog
Welcome to GerstenBlog where I offer commentary and
observations related to events, news, topics and trends
associated with marketing and marketing research.

And, if you wish comment on any of the blogs, please send an
email to dan@dangersten.com and I'll be glad to post your
response here.

Please click on any of the "subjects" below:

- Some Insight on Insight

- A Process for Effecting Positive Change: Part 1

- A Process for Effecting Positive Change: Part 2

- A Process for Effecting Positive Change: Part 3

- A Process for Effecting Positive Change: Part 4

- A Process for Effecting Positive Change: Part 5

- The Power of Generational Marketing

- Don't Confuse a Generation with an Age Cohort

- Service Quality & Customer Satisfaction -- 10 Critical Lessons